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Monday, July 2, 2007
posted by Timotheus | 3:38 PM | permalink
The AP has some info on advertising today and here is the bit on Romney:

"Early on, Romney took advantage of his ability to raise money to push himself into the top tier of candidates. His TV advertising has introduced him to voters who don't know the former Massachusetts governor as well as Giuliani and McCain, campaign spokesman Kevin Madden said."

"'Many of the other top-tier candidates have already enjoyed a good amount of free media attention on their candidacies,' he said. 'We, on the other hand, have had to turn to paid advertising to make ourselves better known.'"

"The bulk of Romney's TV spots were concentrated in early decider states Iowa (2,036 ads) and New Hampshire (788 ads). But Romney has also run local ads in South Carolina, Florida, Georgia and Minnesota, Nielsen said."

"His ads are likely to spread soon to states with primaries on Feb. 5, including New York, North Carolina and Missouri, Madden said."

Notice that Romney was the only major candidate, by mid June, who had run any television ads.
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