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Tuesday, September 4, 2007
posted by Timotheus | 3:22 PM | permalink
As you know, the Romney camp has a contest running to create their next 27 or 57 second ad.

These two ads seem to be winning the "Love It" race at the moment:

If It's Broken (27 Seconds).

This ad has a great theme that plays to Romney strength as an outsider to Washington. I would think that somehow, imagery needs to be combined with the ad to play to the viewers who are zoned out to the speech. Nevertheless, the starkness of the ad obviously reinforces the simple message.

Ready for Action (57 Seconds). This would play well as an introduction to the candidate. I sometimes forget that still needs to be done since I am so steeped in the cause.
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