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Wednesday, August 29, 2007
posted by jason | 8:34 AM | permalink
I wrote piece about companies who pay for sleazy programs with their advertising at www.illinoisreview.com. I'll pat myself on the back and say I made a good point here:

Many would argue that behavior is not influenced by the media we inhale. Yet for some reason, we still have advertising agencies raking in millions and billions for using media to influence our purchasing behavior. Don’t be fooled, if we can be sold a product with a bad actor on the floor who can’t get up, surely we can be sold more by handsome actors with an hour long story line.


Read the whole thing here.

This post of mine was written in regards to a watch group study that measured the amount of advertising companies did on wholesome shows vs. racy shows. Here are the results:

Best
1. Procter & Gamble
2. Walt Disney Co.
3. Ford Motor Company
4. Unilever United States
5. Viacom, Inc.
6. McDonald's Corporation
7. Johnson & Johnson
8. Schering-Plough Corporation
[Products include: Afrin, Claritin, Nasonex, Dr. Scholls, Lotrimin]
9. Coca-Cola Company
10. General Mills, Inc.

Worst

1. Toyota Motor Sales Inc.
2. General Motors Corp.
3. Limited Brands, Inc.
4. Payless Shoe Source
5. Vonage Marketing, Inc.
6. Volkswagen of America
7. Allied Domecq Quick Service Restaurants
[Parent company of: Dunkin' Donuts]
8. Reckitt Benckiser PLC
[Products include: Clearasil, Lysol, Spray and Wash, Air Wick, Woolite, Jet Dry, Glass Plus, Electrasol, Easy Off]
9. GEICO, Inc.
10. Bayer Corp.



Concerning Mitt, this is why we need him. The filth of today is astounding. He is not going to force companies where to spend their money, nor will he enact laws that will censor unwanted items. But he will use his bully-pulpit to bring America to a greater consensus on the damage we are doing ourselves as a culture by allowing media to infest our minds, and even worse- our children's minds.

While we all recognize the need for the war on terror and strong economy, it's not so cool in some circles even in our own party, to ask for public support of decency. We can win the war, and have lots of money, but what will be the point if we have degraded ourselves with an obsession of sex and violence?
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