posted by jason | 5:33 PM |
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From
Wapo:
Mitt Romney began airing commercials Wednesday on national cable networks at a cost of some $2 million in an attempt to boost his standing among the leading Republicans seeking the presidency.
The campaign also renewed an ad campaign in Iowa and New Hampshire, a Romney adviser said. Most of the national ads will run on Fox News, a strategic effort by the campaign to reach conservative voters.
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Republican presidential candidate Mitt Romney and his wife Ann, talk to reporters during a campaign stop at the Florida Capitol, Monday, April 23, 2007, in Tallahassee, Fla. (AP Photo/Phil Coale) (Phil Coale - AP) |
The adviser spoke on the condition of anonymity because the campaign does not publicize its ad strategy. In the national ad, called, "I like Vetoes," Romney, the former governor of Massachusetts, says that as president he would demand that discretionary domestic spending be capped at 1 percent less than the rate of inflation.
"If Congress sends me a budget that exceeds that cap I will veto that budget," Romney says. "I like vetoing."
Besides Fox, the ad also will run on CNBC, MSNBC and CNN. The total cost of airing the ads is expected to be about $2 million and will run for more than a month.
Couple thoughts:
1. This is another bold step forward. His ads in NH, SC and Iowa resulted in higher polling. This is the beginning, I believe, of a larger media campaign that will build through Spring and Summer. I predict by summers end to mid fall it will be a tight race, within a few points of the top candidates. I also predict (off topic) Romney will do very well (top two) at Ames.
2. The 2 million for the adds is about 1/6th of Romney's cash on hand as of April 1st. Evidently Romney feels that there is more cash to be hand. This shows some of the predictions of Romney not being able to keep pace in Quarter 2 with Thompson sucking the room dry are are cream puff ideas, since he is spending like he has the dough. Remember this guys knows how to make and
spend money wisely.
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