The Politico has an interesting read on Romney strategy in the upcoming primary. One aspect is the intent to compete in California in selected districts now that California looks almost certain to move their primary to February 5, and since the Republicans in CA recently rid themselves of the winner-take-all primary.

"That means a candidate no longer needs to win the whole state to get delegates. It also means a candidate does not need a $25 million TV budget to do a serious statewide media buy."

"Romney intends to emphasize more intensive, face-to-face campaigning in select congressional districts in which he has the best chance of winning delegates."

I have previously articulated the substantive policies that I believe will play very well for Mitt in California. California does have a quasi-open primary of sorts in that undeclared voters have traditionally been allowed to vote in Republican or Democratic primaries and California certainly has its share of liberal Republicans. Because of this, it will be important for social conservatives to support Romney early and fervently in California.