Take Away

Romney did the classic "take away" at the CPAC Convention. I've been in sales for a long time and the "take away" is a very effective way to get people to want the product you are offering.

I don't know if Romney did this purposefully, but it is effective. He "took himself away" from the Conservatives -- just when they were beginning to endorse him and recognize that he was 'their man.'

"The first step in getting people to take immediate action is for them to perceive your product or service as being in demand or in limited supply. People want what is "hot" right now.

Psychologists have proven, people find more value in things they have a difficult time obtaining. If you're told you can't have something, you want it even more."

http://www.fromtheheartsalestraining.com/persuasion-technique.html

Remember Kenny Rogers' song -- "You've gotta know when to hold 'em, and know when to fold 'em.

Mitt knew.


Aikido

Another brilliant move that Romney made in his CPAC speech is this:

John McCain has been using his real and perceived strength in the War on Terror (surge, etc.) to put Mitt down.

As for the War on Terror another thing that Mitt did at CPAC was sort of an aikido move:

"Aikido focuses not on punching or kicking opponents, but rather on using their own energy to gain control of them or to throw them away from you. It is not a static art, but places great emphasis on motion and the dynamics of movement." http://www.aikidofaq.com/

Mitt Romney, in one inspiring speech, took McCain's major strength and used McCain's energy on the subject to gain control of McCain and throw him away from himself.

When Mitt said that he was stepping aside for the greater good - the War on Terror -- he trumped McCain.

Whether any of this was intentional or not, I don't know.

But I would never underestimate Mitt Romney's understanding of human nature and his ability to negotiate to achieve success.

This guy -- our Mitt Romney - is a genius. But it is not his time right now.

His time is coming.

Stay tuned!