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Sunday, February 10, 2008
posted by Beth Barnat | 1:27 AM | permalink
Take Away

Romney did the classic "take away" at the CPAC Convention. I've been in sales for a long time and the "take away" is a very effective way to get people to want the product you are offering.

I don't know if Romney did this purposefully, but it is effective. He "took himself away" from the Conservatives -- just when they were beginning to endorse him and recognize that he was 'their man.'

"The first step in getting people to take immediate action is for them to perceive your product or service as being in demand or in limited supply. People want what is "hot" right now.

Psychologists have proven, people find more value in things they have a difficult time obtaining. If you're told you can't have something, you want it even more."

Remember Kenny Rogers' song -- "You've gotta know when to hold 'em, and know when to fold 'em.

Mitt knew.


Another brilliant move that Romney made in his CPAC speech is this:

John McCain has been using his real and perceived strength in the War on Terror (surge, etc.) to put Mitt down.

As for the War on Terror another thing that Mitt did at CPAC was sort of an aikido move:

"Aikido focuses not on punching or kicking opponents, but rather on using their own energy to gain control of them or to throw them away from you. It is not a static art, but places great emphasis on motion and the dynamics of movement."

Mitt Romney, in one inspiring speech, took McCain's major strength and used McCain's energy on the subject to gain control of McCain and throw him away from himself.

When Mitt said that he was stepping aside for the greater good - the War on Terror -- he trumped McCain.

Whether any of this was intentional or not, I don't know.

But I would never underestimate Mitt Romney's understanding of human nature and his ability to negotiate to achieve success.

This guy -- our Mitt Romney - is a genius. But it is not his time right now.

His time is coming.

Stay tuned!
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Getting ready for 2012. Mitt get's 16% of WA State caucus delegates on Saturday. Go Mitt!

I couldn't agree more. This is not Mitt's time. But this entire experience was necessary. Mitt 2.0 will be awesome. I look forward to a hopeful conservative future!

So what's up with no one in the MSM reporting that "Other" won/is winning in the Washington caucuses? Beating McCain by 4 points with 87% reporting. (
Just shows that Romney still has a lot of support.

Its impossible to know what the future holds but i think you start with the premise romney has two cycles to make another run, 2012 and 2016. The big ? is what does he do between those runs and what the political landscape brings, its sorta like a big political chess game. For starters, he should welcome the thought of being mccain's veep, but that is up to mccain. If he isn't the veep and mccain wins than mitt is boxed in a little. He could try to land a cabinet spot, anything from sec of tres to commerce but than he ties himself to the mccain adm and not being veep, wouldn't be a frontrunner for the next election when it ends. If he doesn't get in the cabinet, than maybe chair of the RNC is a good spot to land to keep himself in the game, probably should try to get that spot this summer if mccain does not pick him as veep and than hold it to at least the mid terms of 2010 to keep his name out in the public.

Yet, I think the best spot for him would be to run for senator from utah in 2010 if bennett retires but than again huntsman or leavitt might also want to run. If he were to become senator for utah, he comes into the senate as a national player, can further establish his con creds, and launch another run from that office. On the other hand if mccain loses in the general, mitt should still keep a eye on that utah senate seat but the path for running in 2012 is pretty open.

If you add up Mitt's percentage and the 'Uncommitted', the total is 29%. I have a feeling many of those uncommitted were Mitt supporters. It very well could be that Mitt really won even though his campaign had been suspended.

CNN reported that, "Huckabee argued, however, he might be able to challenge McCain's nomination at the national convention if Romney's delegates vote for him." (see ) I certainly hope not! Personally, knowing how bigotted Huckabee's campaign has been toward Mitt, it would not sit well with this Mitt-head!

It's really amazing to see all the publicity Huck's getting out of his win in Kansas yesterday.Where was all this coverage when Mitt won Maine,Wyoming and Nevada.Huck is such a slick salesman he actually has the media convinced he could pull a miracle off and win this thing. The other thing I find amazing is even with all the cult rage surrounding Obama he's barely ahead of Hillary and she could easily pull this off yet.Why? Because John McCain is the opponent and she matches up better on security than Obama.Lastly, people keep saying the economy is thier #1 concern yet they are voting for people who don't even have a plan for it.The one guy that did is no longer in the race.

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