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Monday, February 19, 2007
posted by Ben Wren | 10:48 PM | permalink
The Hotline Reports the following tonight:
The Hotline has learned that Ex-MA Gov. Mitt Romney will air his first
campaign advertisement in Iowa. Beginning tomorrow, the 30-second spot will air
on network television affiliates in Des Moines, and possibly on stations in
other markets. The buy will last through 2/25.

This move, if confirmed, will do several things:
  • It will continue the media buzz following last week's roll-out of his campaign
  • It will increase his name ID in Iowa where it is lower than in NH
  • It will bring new life to an already alive fundraising arm of his campaign
  • It may make Rudy and McCain have to think about making similiar moves though they don't have the name ID working against them at this juncture

All and all a very exciting move by Team Romney

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