posted by Ben Wren | 10:48 PM |
permalinkThe Hotline has learned that Ex-MA Gov. Mitt Romney will air his first
campaign advertisement in Iowa. Beginning tomorrow, the 30-second spot will air
on network television affiliates in Des Moines, and possibly on stations in
other markets. The buy will last through 2/25.
This move, if confirmed, will do several things:
- It will continue the media buzz following last week's roll-out of his campaign
- It will increase his name ID in Iowa where it is lower than in NH
- It will bring new life to an already alive fundraising arm of his campaign
- It may make Rudy and McCain have to think about making similiar moves though they don't have the name ID working against them at this juncture
All and all a very exciting move by Team Romney
Labels: ads, iowa, mit romney
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